We are seeing multiple drivers fuelling the growth of the plant-based food market around the world. The rising awareness against cruelty to animals, the vegan drive, healthy living, realization of the carbon footprint, and sustained religious push against eating meat are all major contributors to this tilt. With these tailwinds, the plant-based food industry shall boom in the coming years.

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Globally, one-third of meat-eaters have actively reduced their meat consumption to opt for healthier, cruelty-free options such as plant-based food. Consequently, the global plant-based food market is expected to reach $480.43 billion by 2024, with a projected CAGR of 13.82% from 2019 to 2024.

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In addition to plant-based foods, we are also seeing greater demand for plant-based vitamins, dietary supplements, and proteins in the Indian market. This is a niche, rapidly growing segment for the next few years. 

We are keen to partner with global players who wish to tap the opportunity in India in both plant-based foods, as well as plant-based vitamins, dietary supplements and proteins. The Indian market is at a nascent stage, and it is a good time to enter to establish oneself as a leader early, to have a lion’s share of this fast-growing market.